Website Services
Most people in business think of websites as fancy Internet billboards or advertisements. While this is true of a basic website, so much more can be accomplished. In addition to a powerful communication tool, a well designed website can serve as a central location for customer relations, company data, secure file sharing, e-mail systems, training facilities, and online conferences...all this translates to more customers and less headaches. Here are some of the services and tools we can provide:
What is an Effective Website?
Similar to the beginning of any business, a truly effective website serves a primary purpose determined in advance through conversations with the Web Designer/Developer. Examples of primary purposes include e-commerce, member recruitment, corporate presence or helpdesk websites.
With the possible exception of "Corporate Presence" as the primary objective, most websites are designed to accomplish the following:
Coulter's Computer Consulting can assist you with your web project from start to finish. We also offer on-going web marketing and maintenance services. If you are ready to increase and expand your business, contact us today.
What is Search Engine Marketing?
Search Engine Marketing or SEM is a general term that encompasses Search Engine Optimization, Pay Per Click Campaigns, and other online visibility strategies that promote branding and name recognition.
Our strategy is to promote your business in the most effective manner possible. We combine all aspects of Search Engine Marketing to maximize benefits. However, our focus is to grow your online presence and visibility organically. Why? Because it is the most cost effective venue and gives your website a more trustworthy presence for the long haul.
Organic Search Engine Results are the natural links you see under the paid links after searching on Google or another search engine. Organic Search Engine Optimization (SEO) is preferred because it is the most cost effective strategy for our clients. This involves a process of optimization that pleases the search engine's algorithm, so that the website appears on page one of the natural search engine results (as opposed to having to pay for that position). In fact, 70% or more of web users click on the organic or natural results over the paid results. Why? Because they are generally more accurate and likely to be what they were searching for. Not only does organic optimization decrease the cost of advertising while increasing traffic and ROI (Return on Investment), but It is also the best long-term solution to search engine marketing. However, it does take time before the full benefits are evident.
Pay Per Click or PPC advertising is good for targeting customers by displaying your listings based on geographic locations, language, country, regions and even based on a specified distance from your business, but this can also be achieved organically. PPC is also a great way to get fast visibility while your organic optimization is building. A Pay Per Click campaign can be the perfect solution for those keywords that are not your main niche, but have a synergy that can increase your revenue and profit.
Organic Search Engine Strategies should be the core of your plan, whether you hire our services or another company’s. Solely relying on paid options as a means of generating traffic will be a costly endeavor with few sustainable results.
Beware of SEM "experts" promising fast results. Yes, they can spam the search engines with keywords that will cause a faster high ranking; but soon your ranking will drop or you may be excluded (black listed) from Google or other search engines permanently.
External Organic Search Engine Optimization should also be part of the SEM plan. This involves directory listings, inbound links, link exchanges, article submissions, and Internet press releases.
Finally, your sites pages should be carefully submitted to search engines and directories. Beware of services offering “to submit to 10,000 directories and search engines for $49.99”. Those offers are usually a complete waste of money and may backfire by raising spam flags.
Coulter's Computer Consulting can fulfill your web marketing needs, and even manage your website from behind the scenes.
Most people in business think of websites as fancy Internet billboards or advertisements. While this is true of a basic website, so much more can be accomplished. In addition to a powerful communication tool, a well designed website can serve as a central location for customer relations, company data, secure file sharing, e-mail systems, training facilities, and online conferences...all this translates to more customers and less headaches. Here are some of the services and tools we can provide:
- *Website design and programming
- *Web, e-mail and applications hosting
- *Newsletter and e-mail campaigns
- *Image and video slideshows
- *Web based marketing campaigns
- *E-commerce and automation
- *Web analytics
- *Online conferencing systems
- *Telecommuting applications
- *Content management systems
What is an Effective Website?
Similar to the beginning of any business, a truly effective website serves a primary purpose determined in advance through conversations with the Web Designer/Developer. Examples of primary purposes include e-commerce, member recruitment, corporate presence or helpdesk websites.
With the possible exception of "Corporate Presence" as the primary objective, most websites are designed to accomplish the following:
- 1. Generate leads – Through online searches and links from other locations, web users will visit a website at the optimal time for purchase or action – the moment they are seeking information.
- 2. Convert leads to customers – Visitors that browse through a website should gently be encouraged to perform an action that benefits the parent company, such as fill out a contact form, purchase a product, etc.
- 3. Automate the Processes – As the company’s website traffic grows, it is usually necessary to add more features to the site that automatically serve the needs of its visitors, thereby maintaining a company’s ability to conduct business, such as process credit cards and conduct marketing campaigns.
Coulter's Computer Consulting can assist you with your web project from start to finish. We also offer on-going web marketing and maintenance services. If you are ready to increase and expand your business, contact us today.
What is Search Engine Marketing?
Search Engine Marketing or SEM is a general term that encompasses Search Engine Optimization, Pay Per Click Campaigns, and other online visibility strategies that promote branding and name recognition.
Our strategy is to promote your business in the most effective manner possible. We combine all aspects of Search Engine Marketing to maximize benefits. However, our focus is to grow your online presence and visibility organically. Why? Because it is the most cost effective venue and gives your website a more trustworthy presence for the long haul.
Organic Search Engine Results are the natural links you see under the paid links after searching on Google or another search engine. Organic Search Engine Optimization (SEO) is preferred because it is the most cost effective strategy for our clients. This involves a process of optimization that pleases the search engine's algorithm, so that the website appears on page one of the natural search engine results (as opposed to having to pay for that position). In fact, 70% or more of web users click on the organic or natural results over the paid results. Why? Because they are generally more accurate and likely to be what they were searching for. Not only does organic optimization decrease the cost of advertising while increasing traffic and ROI (Return on Investment), but It is also the best long-term solution to search engine marketing. However, it does take time before the full benefits are evident.
Pay Per Click or PPC advertising is good for targeting customers by displaying your listings based on geographic locations, language, country, regions and even based on a specified distance from your business, but this can also be achieved organically. PPC is also a great way to get fast visibility while your organic optimization is building. A Pay Per Click campaign can be the perfect solution for those keywords that are not your main niche, but have a synergy that can increase your revenue and profit.
Organic Search Engine Strategies should be the core of your plan, whether you hire our services or another company’s. Solely relying on paid options as a means of generating traffic will be a costly endeavor with few sustainable results.
Beware of SEM "experts" promising fast results. Yes, they can spam the search engines with keywords that will cause a faster high ranking; but soon your ranking will drop or you may be excluded (black listed) from Google or other search engines permanently.
External Organic Search Engine Optimization should also be part of the SEM plan. This involves directory listings, inbound links, link exchanges, article submissions, and Internet press releases.
Finally, your sites pages should be carefully submitted to search engines and directories. Beware of services offering “to submit to 10,000 directories and search engines for $49.99”. Those offers are usually a complete waste of money and may backfire by raising spam flags.
Coulter's Computer Consulting can fulfill your web marketing needs, and even manage your website from behind the scenes.